The Digital Kickstart Challenge
has been retired.
Something better took its place — and for $27, it gives you a whole lot more than a 5-day challenge ever could.
The DKC did its job — and then outgrew itself.
The Digital Kickstart Challenge was a 5-day experience designed to help you find your direction and take your first steps. It worked. A lot of people got a lot of clarity from it.
But I kept hearing the same thing after: “Okay, I finished the challenge — now what?” The DKC got people started, but it didn’t give them enough runway to actually build anything.
So I replaced it with something that does. Foundation Lab is the DKC, rebuilt from the ground up — more structure, a better outcome, and a real plan for what happens next.
- 5-day challenge format
- General direction-finding
- No structured next step
- Left people asking “now what?”
- $5
- Self-paced, 3-part course
- Validated niche using real data
- Live digital storefront built
- 90-day execution plan included
- $27
Foundation Lab — Your starting point, rebuilt.
Foundation Lab is a self-paced, 3-part course designed to take you from “I don’t know what to build” to having a validated niche, a live digital storefront, and a 90-day execution plan.
Use the Niche-Fit Matrix and the Business Idea Calculator to find your Green Light niche with data — not just gut feeling.
Complete your Digital Inventory — the foundation of your digital business, mapped and organized before you build a single page.
Walk away with a 90-Day Build Calendar and a clear protocol for what to do, in what order, starting now.
I know change can be frustrating — especially when you came here expecting one thing and found another. I get it.
But I retired the DKC because I couldn’t in good conscience keep selling something that left people without a clear path forward. Foundation Lab is what I wish had existed when I was starting out. It’s practical, it’s structured, and it actually moves you somewhere.
For $27, you get more than the DKC ever gave you. I’m confident in that.
— Kellee 💜
