Enrollment closes in:


Launch Lab is a 90-day, done-with-you build environment where you create the foundation for multiple income streams — with weekly coaching, structure, and real-time support so you’re never building alone.

It Works or We Work Guarantee
Whether you’re starting from scratch or finally ready to stop doing this alone, Launch Lab gives you structure, support, and momentum — all in one place.

Build an ecosystem with multiple streams of income.

Weekly coaching calls + personal feedback & accountability

Labs, templates & AI prompts — so you can launch faster
You'll Graduate With a
Fully Functioning Business
You don’t need a finished idea to join Launch Lab.
You don’t need to know which income stream comes first.
You just need the willingness to build a real ecosystem — with guidance, feedback, and support every step of the way.
Live brand presence: your custom domain and professional email set up, brand kit in Canva (logo, colors, type), and social profiles linked.
Operational funnel: a monetization layer built into your ecosystem (affiliate offers, digital products, or both — guided step by step)
Conversion-ready sales asset: a published landing page , mobile-optimized with clear CTAs, anchors, UTMs, and required compliance lines.
Email engine: a working Welcome email + 3-email nurture, and a reusable launch/offer sequence scaffold.
Analytics & tracking: UTM conventions applied, a conversion goal on your thank-you page, and a simple weekly metrics sheet to steer improvements.
AI business partner: custom instructions + brand voice, reusable prompt pipelines (research → page copy → emails → content), a QA checklist, and a weekly brief → publish ritual.
We don’t promise income. You leave with a working business system—built, published, and ready to run and improve.
THIS ISN'T CONTENT YOU CONSUME - IT'S INFRASTRUCTURE WE BUILD TOGETHER.
The Affiliate Lab, Digital Product Lab, Content Creation Lab, weekly live coaching calls & replays, step-by-step curriculum, private community & accountability, help desk support, weekly virtual office hours and templates, swipe files & cheat sheets.

You can expect anywhere between 6-12 hours of time per week.
You are never expected to “figure it out” on your own — each phase is guided, coached, and built together.
Weeks 1–2: Orientation and ownership
Weeks 3–4: Niche clarity and confidence
Weeks 5–6: Digital identity and domain build
Weeks 7–9: Systems and structure
Weeks 10–12: Visibility, momentum and belief
HOW YOUR ECOSYSTEM COMES TOGETHER
Foundation - brand, audience, platform, positioning
Traffic - content, DMs, lead capture
Monetization - affiliate offers, digital products, or both
Email Engine - nurture, launches, long-term leverage
Optimization - improving, stacking, scaling
You don't build everything at once.
You build it in the right order - with guidance the entire way.
This isn't about using AI to replace your thinking.
It's about training it to help you run your ecosystem - faster, cleaner, and with less friction.

In Launch Lab, we go beyond generic prompts. You’ll install an AI system that speeds up everything you do:
Custom instructions + brand voice so it sounds like you
Prompt pipelines that turn ideas into page sections, emails, and content
SOP → prompt conversions so recurring tasks run faster
DM AI steps that follow up for you (3‑button compliant)
QA/safety checklists to keep outputs accurate and on‑brand
Ready to Get Started?
Join the LAUNCH LAB Today!
ENROLLMENT WILL ONLY BE OPEN FOR A SHORT TIME — AND SPOTS ARE LIMITED. ONCE WE'RE FULL, DOORS CLOSE. DON'T MISS YOUR CHANCE TO BE THE FIRST TO ENROLL.

LAUNCH LAB - 90-DAY ECOSYSTEM BUILD
You don’t need another dusty course sitting in your inbox. Inside the Launch Lab, you get hands-on coaching, proven training, and done-with-you tools so you can stop spinning your wheels and start building a business that actually works.
COHORT SPECIAL - LIMITED SPOTS
The Value You're Getting Inside the Launch Lab
Affiliate & Digital Product Labs
Value:
$497
Choose Affiliate Lab or Digital Product Lab
Step-by-step training to build your income system.
Bonus: Content Creation Lab
Value: $297
Proven content + email framework to attract buyers.
Plug-and-play posting guidance.
90 Days of Live Group Coaching
Value: $1,197
Weekly strategy & Q&A calls in a small cohort.
Hands-on feedback so you never stay stuck.
Accountability & Progress Tracking
Value: $197
Private cohort thread + weekly check-ins.
Milestones so you always know what's next.
DFY Tools, Templates & AI Prompts
Value: $197
Sales pages, emails, content outlines.
AI scripts ready to customize.
AI Training & Integration
Value: $497
No more generic prompts.
An AI system that speeds up everything that you do.
Total Realistic Value: $2,682
Call Schedule (Central Time):
Wednesday, 7:00pm
Starts January 14th
Can't make a live call? Replays are uploaded within 24 hours.

Whether you’re starting from zero or starting again, it doesn’t have to feel like you’re doing this alone.
Imagine this...
You’re finally following a clear, step-by-step plan—no more piecing together random advice from YouTube
Your business is set up to bring in predictable income, so you’re not wondering where your next sale will come from
You’re creating content that doesn’t just “get seen”… it actually drives sales
You’re confident in marketing because you have a repeatable formula that works every single time
And every week, you have me—your personal coach—giving you the exact steps, reviewing your work, and helping you get unstuck before you waste weeks going in the wrong direction
You don’t have to “hope” your business works anymore.
In the Launch Lab, we build it together—so it does.
IT DOESN'T HAVE TO FEEL LIKE YOU'RE JUST SPINNING YOUR WHEELS ANYMORE.
Imagine this...

You’re finally following a clear, step-by-step plan—no more piecing together random advice from YouTube
Your business is set up to bring in predictable income, so you’re not wondering where your next sale will come from
You’re creating content that doesn’t just “get seen”… it actually drives sales
You’re confident in marketing because you have a repeatable formula that works every single time
And every week, you have me—your personal coach—giving you the exact steps, reviewing your work, and helping you get unstuck before you waste weeks going in the wrong direction
You don’t have to “hope” your business works anymore.
In the Launch Lab, we build it together—so it does.
YOUR NEXT 90 DAYS...
Could Change Everything
You can keep trying to figure it out alone…
OR you can have a proven path, hands-on support, and someone in your corner making sure you actually hit your goals.
Spots in the Launch Lab are limited so I can give you the personal attention you need.
Is This Coaching Program For You?
Let Me Know If This Sounds Like You...
You want to start, but not by yourself.
You want more than one income stream, built intentionally.
You don't want to rebuild from scratch every time you grow.
You want clear, step-by-step guidance without the fluff.
You’re tired of going it alone and want hands-on support.
You have a job or other responsibilities but want to build a profitable side income.
You’re ready to take consistent action and be held accountable.
You want direct access to a mentor who’s already done what you’re trying to do.
You want done-for-you tools, templates, and AI prompts to speed up your success.
You’re looking for a system with the flexibility to fit your lifestyle.
You want to walk away with a fully functional business in 90 days.
This is not for you if you want:
Passive income without showing up.
Another course to save "for later."
To dabble without committing time weekly.

Why I Built LAUNCH LAB this Way
Over 1200+ Students and Counting!
MY TEACHING WORKS
Here's the Proof
Alex Ford
Hey all, I just wanted to give Kellee Roberts a shout out! I've been making money online for over 11 years now, but since changing my strategy to short form video, there's a ton I've had to unlearn. I met Kellee at a mastermind in Florida where I spoke in December. Ironically, she came to me for advice. I say ironic because I've just started following her on the socials as I've loved her simplicity and powerful storytelling skills. I implemented some of what she teaches in this group yesterday... and BOOM! I got 4 sales in under 17 hours. Kellee's stuff works!! And clearly, she has a HUGE heart for teaching and helping people. So to anyone following her... definitely implement her strategies, join her business or work with her! She can help you make money online 🙂
You're awesome Kellee!
Amelia
The boot camp was fantastic! Kelle provided so much MORE than just a simpler way for me to keep up on my content creation. She helped me understand more about what content to create, how to get ideas, what to watch for in analytics - this boot camp went above and beyond my expectations I had. The SYSTEM! My god it's amazing! It would have taken me AGES to create anything even close to the system Kelle gave us. From content ideas to publishing, everything is easy to follow and so customizable! Kelle didn't just drop the system and peace out. She made sure everyone was keeping up and understood how to use the system. I'm super excited for the follow up and to start using the system!
Kris Zamborsky
This training was one of the best training that I have ever seen! This will be a game changer for my content planning, creation and posting. This is definitely an area I struggle with the most since I work full time. The database that Kellee created is so impressive!! It's everything you coudl think of that you need!! I would highly recommend this to anyone that creates content. I already have my content planned, done and scheduled for next week. I have been doing this for over a year and I have NEVER had my content so ready like this. No more stressing, throwing content together last minute and setting alarms on my phone to remind me to post. This takes care of it all!! WOW, just WOW!!
Had my first $40 day on TT shop. Huge win for me.
Natalie Walsh
Mandy Dahlgren
Ok so it is 7am my time 9/17. I have been working on setting up batching each section of posting, Filming, editing, content, so on. I just wanted to say that I have now posted for today. I usually don't get to work until 8am. However, I have everything set up for the week so it was easy to post. I haven't figured out Metricool yet to have them just post, but I will be working on it this week. Wow! Thank you Kellee for the bootcamp.
Dee Hoover
Just watched the replay for simple content bootcamp. It's genius can't wait to put it to work. It will make my ideas notebook I have be less messy and trying to find it then to the right section. I will have all my ideas where ever I am and organized. Thank you Thank you THANK YOU! Now to get all the parts working I know you will be there for me when I come across them. This is GENIUS!!!
Robin Kennedy
Kellee, I just finished the course, I found it very well designed for both beginners (like myself) and intermediate marketers, offering step-by-step instructions that are easy to follow. Covering all the necessary topics with thought out practical examples. Your standout feature is your support. An excellent choice of a course for anyone wanting to get started with affiliate marketing. Thank you for putting this together agreeing this is what a lot are needing to get started.
The Funnel Reactor — Build Your First Funnel --- Your class is excellent. I just finished it. I watched a part then worked on that part of my page. You did a wonderful job talking slow and showing everything. I believe anyone could follow along and do it. Way better than others. You approached it like your student has never touched the system which is perfect.
Heather Elias
I just wanted to share that I just received my first commission!!!! I am so freaking excited. I just want anyone who is feeling frustrated to just keep going. I am so happy to be a part of this community. Thank you Kellee Roberts.
Kellee, I've been following you since I started my DM journey in March of 2023. You inspire me everyday! I don't think I'd be as successful at this as I am, and it's all relative, right - if I hadn't had your encouraging and value-packed videos to watch every day. Congratulations on your success!
🔥🔥🔥
I just want to share here that I got my first commission today! 🥳. I hope this gives hope and inspiration to anyone struggling or who is unsure of beginning- you can do this too 🙂. It also would not have been possible with out your guidance Kellee Roberts!!
I earned my first commission today! Woohoo! I'm pretty excited about it. 🥳🤩🌠💲
🎉🎉🎉 JUST MADE MY FIRST COMMISSION!!!! 🎉🎉🎉
Kellee Roberts I just earned my first commission!! OMG!!! Yippee!!!
Replay thank you for going over some technical stuff. It's very helpful!!! You're a life saver... well, at least hours of my life and some extra grey hair! lol
Guys... I'm so excited... I got my first lead and commission today. I know it's only a small amount but it's something. Yay!! ☺️
I have to tell someone or I may explode!! But I made my first commission!!! Sure it was for Canva but hey, first sale!!!
After two months I finally got my first commission 🎉🎊🎉 I feel like I've been doing nothing but responding to comments for two days all from one Reel!!
I got my 1st commission last night! But I saw the email this morning and I literally SQUEALED.. out loud 🤣 it was only $2.80!!
I started February 2 and I just got my first small commission. Totally cried. Totally did a happy dance. Y'all if you're consistent and keep showing up authentically.. it. Will. Happen. ❤️😭
Made my first 4 figure commission!! Happy Days! Thank you Kellee Roberts for all your tips!
KELLEE, you are AMAZING! This is EXACTLY what I needed! It was so helpful and you explained it so clearly!
I am so excited. Today, I got my third commission as an Affiliate... I am so happy I found this group and the support here is awesome!!
*Results vary. Testimonials are not typical and do not guarantee future outcomes.