Enrollment Now Open — Limited Spots

You don’t need more information.
You need someone to build
it with you.

Launch Lab is a 13-week, done-with-you coaching experience for people who are done spinning their wheels — and ready to actually build an online business that works.

Enrollment closes May 8th — don’t miss it

Claim My Spot — $1,297 Cohort begins Wednesday, May 13th at 7:00pm CT

⏳ Enrollment closes in:

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Grab My Spot

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Enrollment closes May 8th

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Cohort starts May 13th at 7pm CT

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Remaining spots filling fast

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Investment: $1,297

A little honesty first

I know what it feels like to want out — and not know how to get there.

I spent 16 years as a teacher. I loved it. But I was exhausted, underpaid, and missing my kids’ lives — driving an hour each way, coaching every afternoon, coming home after bedtime.

When my students started asking me how people make money online, I couldn’t answer them. So I did what any good teacher does — I went and figured it out.

“My first online commission was $2.80. I literally screamed. Not because of the amount — but because it was proof the thing worked.”

That $2.80 turned into $13,000 in 90 days. A year and a half later, I left teaching. Not because I hated it — but because I finally had a choice.

I built Launch Lab because I wished someone had walked with me through that process. Not a course to watch alone. Not a template to figure out on your own. A real, structured, guided experience — with me in your corner every single week.

That’s what this is. And if you found your way here, I’m pretty sure you’re ready for it.

See it for yourself

Hear directly from Kellee — what Launch Lab actually is

Two minutes. That’s all it takes to know if this is for you.

Is this you?

Launch Lab was built for the person who…

Has been “about to start” for months (or years) and is finally done waiting
Knows they want to build something online but feels overwhelmed by where to start
Has tried courses before — watched the videos, took the notes, and still didn’t launch
Wants accountability, a community, and someone who will actually answer your questions
Is ready to invest in yourself — not just another thing to add to your someday list
Wants a business that creates real income — not just a hobby that eats your weekends

Inside Launch Lab

13 weeks. One complete business.
Built alongside you.

This isn’t a course you watch and forget. Every week has a live call, a clear experiment, Larry (your AI lab assistant), and a community of people doing it right alongside you.

Weeks 1–2

Orientation & Mindset

Get grounded, calm the noise, and understand how this whole thing is going to work — without pressure.

Weeks 3–4

Direction & Niche

Choose your 90-day experiment direction. No forever decisions — just your starting point.

Weeks 5–6

Brand & Authority

Claim your space, build your profile, and start showing up as someone people trust.

Week 7

Your Lead Magnet

Create your first value asset and start collecting leads. Simple, specific, done.

Weeks 8–9

Content & Sales System

Build your content engine, your value ladder, and a checkout system that actually converts.

Weeks 10–11

Email & Audience

Grow your list, write emails that connect, and build real relationships with your people.

Week 12

Your Mini Launch

Take everything you’ve built and actually launch. You’ll talk about your offer publicly. For real.

Week 13

Reflect & Next Steps

Review what worked, optimize what didn’t, and map out your next move with clarity.

What’s included

Everything you need to actually launch — and nothing you don’t.

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13 Weekly Live Calls

Every week I show up live to teach, answer your questions, and coach you through the hard parts. Replays always included.

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Weekly Experiments

Each week ends with one clear action step. No fluff. No guesswork. Just the thing you need to do to move forward.

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Larry — Your AI Lab Assistant

Custom AI prompts built into every week so you always have a thinking partner when you’re stuck at 11pm.

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Private Community

A group of people going through it with you — for accountability, celebration, and the “is this normal?” moments.

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Lab Notebook & Templates

Worksheets, planners, and done-for-you frameworks so you’re never starting from a blank page.

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Your Real First Launch

By Week 12 you won’t be planning a launch — you’ll be IN one. That’s the whole point.

Real support. Every week.

You won’t be left figuring it out alone.

Getting unstuck is part of the process — and inside Launch Lab, you have a clear path to real help every single week of the 13 weeks.

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Help Desk Thread

Every student has access to a dedicated help desk thread inside the community. Post your question, describe where you’re stuck, and get a real, thoughtful answer — without waiting until the next call.

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Weekly Office Hours

If something can’t be resolved in the help desk, we handle it together. Each week I hold office hours where students can book a focused 15-minute Zoom window to work through it side by side — no more, no less. Your time matters. So does mine.

“Start with the help desk. If we can’t solve it there, we’ll get you on Zoom during office hours and figure it out together. That’s the promise.” — Kellee

Your coach

Hi, I’m Kellee — and I’ve sat exactly where you’re sitting.

16 years in a classroom. 4:45am workouts before a 2-hour round trip commute. A thyroid cancer diagnosis that rocked everything. A husband, three kids, and a growing feeling that there had to be another way.

I started my online business in 2022 — not because I had it figured out, but because I was tired of waiting until I did. I learned affiliate marketing, digital products, and content creation by doing it wrong first — and doing it until it worked.

Now I run My Digital Success Lab, teach thousands of people how to build real income online, and coach inside Launch Lab because I believe no one should have to figure this out alone.

If you treat this like a hobby, you’ll get hobby money. If you treat it like a business — I’ll help you build one.

16Years teaching

2022Started online

13Weeks together

Ready to join?

One investment.
Thirteen weeks of real support.

$1,297

One-time investment · Cohort begins May 13th

13 weekly live coaching calls with Kellee
Full curriculum with weekly experiments + replays
Larry — your AI lab assistant, built in every week
Help desk support + weekly office hours
Private Launch Lab community access
Lab Notebook, templates, and done-for-you frameworks
Your real first launch — in Week 12

Claim My Spot — $1,297

Enrollment closes May 8th at 11:59pm CT · Remaining spots filling fast

Got questions?

Let’s clear them up.

Do I need to already have a business idea?

Nope. Weeks 1–4 are specifically designed to help you find your direction. We don’t make forever decisions — just 90-day experiments. If you have an idea already, great. If you don’t, we’ll find one together.

What if I can’t make every live call?

Life happens. Every call is recorded and the replay is posted in the community. You’ll never be left behind because of a schedule conflict.

How much time do I need each week?

A few focused hours is enough to stay on track. Watch the live call (or replay), complete the week’s experiment, and engage in the community. This isn’t designed to overwhelm you — it’s designed to move you forward.

Is this for affiliate marketing, digital products, or both?

Both — and it’s tailored to you. Launch Lab teaches the business-building framework, not one specific monetization method. You’ll choose your direction in Weeks 3–4 based on what fits your goals and strengths.

Why only 45 spots?

Because I take every single person in this program seriously. More spots means less attention, and that’s not how I operate. When you’re in Launch Lab, you actually get me — not a faceless platform.

How does support work inside Launch Lab?

Every student has a dedicated help desk thread in the community. Post your question there first — most things can be solved quickly that way. If we need to go deeper, you can book a 15-minute Zoom window during my weekly office hours and we’ll work through it together.

I missed early access — can I still get in?

Yes! The public cart is open until May 8th at 11:59pm CT. After that, enrollment closes until the next cohort. If there are spots left, they’re yours to grab — but don’t wait.

Enrollment closes May 8th · Remaining spots filling fast

This is the part where you stop planning and start building.

Enrollment closes May 8th at 11:59pm CT. The cohort begins May 13th. Your business? That starts the second you say yes.

Claim My Spot in Launch Lab

You don’t need more information.You need someone to buildit with you.